We often think of reading and writing as a sequential activity where each word derives its context from the word before it and the the word after it. However, when we read or write we are actually using the words in a non-linear manner to build up complex patterns of meaning and intention.

Dreamwork Words is a way of becoming aware of unconscious patterns and messages and recognising deeper meaning in what is really being expressed in written communication. By using forms such as found poetry and ambient prose, the fundamental meaning of any written words from complex multi part reports to the briefest of texts and tweets can emerge.

The Dreamwork Fragment Identifier can then be used to further explore these unconscious connections between patterns of words and to relate them to other cultural artefacts and behaviours in a corporate environment.

Dreamwork Words can also be used with the spoken word as a way to connect more deeply with listeners, and to communicate what really matters, whether it is to a large audience or in an intimate one to one conversation.